Last updated: 22 July 2026

1. Introduction
EMXracing Ltd (“EMXracing”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, contact us, or interact with our brand.
This policy has been prepared in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
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2. Who We Are
The organisation responsible for your personal data is:
EMXracing Ltd
Company Number: 17342960
Registered Address:
30 Tutnalls Street
Lydney
Gloucestershire
GL15 5PG
United Kingdom

 

Email:
admin@emxracing.co.uk
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3. Information We Collect
We may collect the following personal information:
Information You Provide
When you place an order, contact us, or subscribe to updates, we may collect:
* Full name
* Email address
* Telephone number
* Billing address
* Delivery address
* Order details
* Payment information
* Customer enquiries and communications
Information Collected Automatically
When you visit our website, we may collect:
* IP address
* Browser type
* Device information
* Website usage information
* Cookies and similar technologies
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4. How We Use Your Personal Data
We use your personal information to:
* Process and fulfil orders
* Arrange delivery of products
* Send order confirmations and updates
* Respond to customer enquiries
* Process returns and refunds
* Improve our website and services
* Prevent fraud and protect our business
* Manage customer relationships
* Send marketing communications where you have provided consent
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5. Our Legal Basis For Processing Your Data
Under UK GDPR, we must have a lawful reason for using your personal information.
We rely on the following legal bases:
Contract
We process your information because it is necessary to:
* Complete your order
* Provide products and services you request
* Manage your account and customer support
Legal Obligation
We may process information where required to comply with legal requirements, including:
* Accounting obligations
* Tax requirements
* Legal requests
Legitimate Interests
We may process information where it is necessary for our legitimate business interests, including:
* Improving our products and services
* Website security
* Fraud prevention
* Understanding customer preferences
Consent
Where required, we will ask for your permission before processing information, including:
* Marketing emails
* Promotional communications
* Certain cookies and tracking technologies
You can withdraw your consent at any time.
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6. Payment Information
Payments are processed securely through third-party payment providers, including:
* Stripe
* PayPal
EMXracing does not store your full payment card details.
Payment providers process your information according to their own privacy policies.
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7. Sharing Your Information
We only share your personal information where necessary to operate our business.
This may include:
* Payment providers
* Delivery and courier companies
* Website hosting providers
* Email marketing providers
* Professional advisers
* Authorities where legally required
We do not sell, rent or trade your personal information to third parties.
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8. Cookies
Our website may use cookies and similar technologies to:
* Keep the website functioning correctly
* Remember preferences
* Analyse website performance
* Understand visitor behaviour
* Support marketing activities where consent has been provided
You can control cookie settings through your browser or our cookie consent options.
For more information, please see our Cookie Policy.
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9. Marketing Communications
If you choose to subscribe to EMXracing updates, we may send you information about:
* New product launches
* Limited collections
* Promotions
* Brand updates
You can unsubscribe at any time by using the unsubscribe link in our emails or contacting us.
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10. How Long We Keep Your Information
We only keep your personal information for as long as necessary.
Examples:
* Order information may be retained for accounting and legal purposes.
* Customer enquiries may be kept for as long as needed to resolve your request.
* Marketing information will be kept until you unsubscribe or withdraw consent.
When information is no longer required, it will be securely deleted or anonymised.
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11. Keeping Your Information Secure
We take appropriate technical and organisational measures to protect your personal information from:
* Unauthorised access
* Loss
* Misuse
* Accidental disclosure
However, no internet transmission can be guaranteed to be completely secure.
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12. Your Rights Under UK GDPR
You have the right to:
* Request access to your personal information
* Request correction of inaccurate information
* Request deletion of your information where applicable
* Object to certain processing activities
* Request restriction of processing
* Request transfer of your personal data where applicable
* Withdraw consent at any time
To exercise your rights, contact:
admin@emxracing.co.uk
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13. International Data Transfers
Some service providers we use may process personal information outside the United Kingdom.
Where this occurs, we ensure appropriate safeguards are used to protect your information in accordance with UK GDPR requirements.
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14. Children’s Privacy
Our website is not intended for children under the age of 13.
We do not knowingly collect personal information from children without appropriate consent.
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15. Changes To This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website or legal requirements.
Any updates will be published on this page with the revised date.
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16. Making A Complaint
If you have concerns about how we handle your personal information, please contact us first:
Email:
admin@emxracing.co.uk
You also have the right to complain to the UK supervisory authority:
Information Commissioner’s Office (ICO)
Website:
https://ico.org.uk
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17. Contact Us
If you have any questions about this Privacy Policy, please contact:
EMXracing Ltd
30 Tutnalls Street
Lydney
Gloucestershire
GL15 5PG
United Kingdom
Email:
support@emxracing.co.uk